How to Use Facebook Ads for Realtors to Generate Seller Leads in 2025
How to Use Facebook Ads for Realtors to Generate Seller Leads in 2025
If you’re a realtor looking to grow your business in 2025, you’ve probably heard about the power of Facebook ads for realtors. With over 3 billion monthly active users, Facebook is a goldmine for finding motivated sellers—but only if you know how to use it right. The days of relying solely on cold calls or door-knocking are long gone. Today, smart realtors are using targeted ad campaigns to generate real estate seller leads without the hassle. In this post, we’ll walk you through how to set up effective Facebook ads and why partnering with List Bigger can take your lead generation to the next level.
Why Facebook Ads Are a Game-Changer for Realtors
Let’s start with the basics: why should you even bother with Facebook ads? The answer is simple—precision. Unlike traditional advertising (think billboards or newspaper ads), Facebook lets you target exactly the people who are most likely to sell their homes. Want to reach homeowners aged 40–65 in your city who’ve recently searched for “sell my house fast”? Facebook can do that. Want to target people who’ve engaged with real estate content online? You can do that too.
Here’s why Facebook ads for realtors work so well:
Hyper-Targeting: You can narrow down your audience by location, age, interests, and even behaviors (like people who’ve recently looked up home values).
Cost-Effective: You can start with a small budget—$10 a day can get you started—and scale up as you see results.
Engaging Formats: Video ads, carousel ads, and lead forms make it easy to capture attention and collect leads directly on the platform.
But here’s the catch: running successful Facebook ads isn’t as simple as throwing up a picture of a house and hoping for the best. You need a strategy—and that’s where most realtors struggle.
How to Set Up Facebook Ads for Seller Leads
Let’s break down a simple, step-by-step process to create Facebook ads that generate real estate seller leads.
Step 1: Define Your Audience
Start by identifying who you want to target. For seller leads, focus on:
Homeowners in your area (use Facebook’s location targeting).
Age range: 35–65 (this group is more likely to own a home and consider selling).
Interests: People who’ve shown interest in real estate, home improvement, or moving services.
Behaviors: Look for people who’ve recently searched for home values or engaged with real estate content.
Step 2: Create a Compelling Ad
Your ad needs to grab attention and offer value. Here’s a proven formula:
Headline: “Ready to Sell Your Home Fast?”
Image/Video: Use a short video (30–60 seconds) showing a happy family moving out of their home, or a professional photo of a “Sold” sign in front of a house.
Ad Copy: “Get a free home valuation today and sell your home in as little as 30 days! Click to learn more.”
Call-to-Action (CTA): Use a lead form (Facebook’s built-in Lead Ads) to collect names, emails, and phone numbers.
Step 3: Set a Budget and Test
Start small—$10–$20 a day—and test different ad creatives. For example, try one ad with a video and another with a static image. After a week, check which ad gets more leads and double down on that format. On average, realtors spend $5–$10 per lead with well-optimized Facebook ads.
Step 4: Follow Up Quickly
Once you get leads, don’t let them sit. Call or email them within 24 hours to schedule a consultation. The faster you follow up, the more likely they’ll choose you as their agent.
The Challenge: Turning Leads into Listings
Here’s the hard truth: not every lead from Facebook ads will turn into a listing. Many leads are low-quality—people who aren’t serious about selling or who are just “shopping around.” Following up with dozens of leads each week can be exhausting, especially if only a few pan out. That’s where List Bigger comes in.
How List Bigger Supercharges Your Facebook Ads
At List Bigger, we take the power of Facebook ads for realtors and make it even better with our 2-step system. We don’t just generate leads—we deliver real estate seller leads that are ready to list their homes.
Step 1: We Run Targeted Campaigns
We use advanced Facebook ad strategies to find motivated sellers across the USA. Our team creates high-converting ads, tests them, and optimizes them to ensure you’re getting the best results for your market.
Step 2: We Qualify and Book Appointments
We don’t stop at lead generation. Our team filters out the time-wasters, focusing only on sellers who are serious about listing. Then, we book appointments directly into your calendar. By the time you hear from us, you’re sitting down with a pre-qualified client who’s ready to talk business.
Take Mike, a realtor in Florida, for example. He tried running his own Facebook ads but was overwhelmed by the number of low-quality leads. After partnering with List Bigger, he started getting 1–2 pre-scheduled meetings a month with motivated sellers—all without spending hours managing campaigns. Within two months, he closed an extra deal worth $15,000 in commission.
Why Choose List Bigger?
You could spend hours learning Facebook ads, testing campaigns, and following up with leads—or you can let List Bigger do the heavy lifting. We handle everything, from ad creation to lead qualification, so you can focus on closing deals. And the best part? It’s zero-risk. You don’t pay unless we deliver, and we’re already helping dozens of realtors across the country see real results.
Ready to Generate Seller Leads with Facebook Ads?
If you’re ready to stop chasing leads and start attracting them, let’s talk. At List Bigger, we’re here to help you use Facebook ads for realtors to grow your business in 2025. Book a quick 30-minute Zoom call with us to learn more about our 2-step system and see how we can bring real estate seller leads to your doorstep. How does Wednesday or Thursday work for you? Click here to reserve your spot now!
Visit ListBigger.com to learn more and start growing your real estate business today!
Book a Spot Now https://listbigger.com/book-a-call
