How to Use Social Media for Realtors to Get Listings in 2025

How to Use Social Media for Realtors to Get Listings in 2025

If you’re a realtor in 2025, you’ve probably noticed that the old ways of finding listings—like cold calling—aren’t working as well as they used to. With mortgage rates at 5–6%, buyers are more cautious, and sellers are harder to find. But there’s a tool you might already have in your pocket that can help: social media. Platforms like Instagram, Facebook, and TikTok are changing the game for realtors, especially in a growing market like Greenville, South Carolina. At List Bigger, we’ve seen how social media can help realtors get listings, and we’re here to share four simple ways to use social media for realtors to get listings in 2025—plus how we can make it even easier for you.

Why Social Media Matters for Realtors in 2025

Social media isn’t just for sharing vacation photos anymore—it’s a powerful way to connect with potential clients. In a city like Greenville, SC, where the average home price is around $300,000 and new families are moving in every day, people are already on social media looking for real estate advice. A recent study showed that 70% of home sellers check out realtors online before reaching out, and social media is often their first stop. If you’re not active on platforms like Instagram or Facebook, you’re missing out on listings.

But here’s the catch: social media takes time. Creating posts, engaging with followers, and following up on leads can feel like a full-time job. That’s where List Bigger comes in—we help you get 1–2 listings a month without the hassle, so you can use social media to build your brand while we handle the heavy lifting.

Tip #1: Show Off Your Local Expertise

One of the best ways to use social media for realtors to get listings in 2025 is to show you know your market inside and out. In Greenville, that means posting about what makes the area special—like the new restaurants downtown, the family-friendly parks in Simpsonville, or the growth in areas like Travelers Rest. Share quick videos or photos of your favorite spots, and add a caption like, “Thinking of selling your Greenville home? Let’s talk about how to get top dollar in this market!”

This kind of content builds trust with potential sellers. When they see you as the go-to expert in Greenville, they’re more likely to reach out when they’re ready to list. Plus, it’s a great way to get your name out there without spending a dime on ads.

Tip #2: Share Success Stories

Sellers want to work with realtors who get results. Use social media to share your wins—like a recent sale you closed or a happy client’s testimonial. For example, post a photo of a “Sold” sign in front of a house with a caption like, “Just helped another Greenville family sell their home in record time! Ready to sell yours? DM me!” If you don’t have a recent sale, share market updates—like how fast homes are selling in certain Greenville neighborhoods—to show you’re on top of the game.

At List Bigger, we make it easy to have success stories to share. Our 2-step system finds motivated sellers and books appointments for you, so you can close more deals and post about them. One Greenville realtor, Tom (name changed for privacy), said, “Since I started with List Bigger, I’ve had more closings to share on social media. It’s helped me get even more clients!”

Tip #3: Use Video to Connect with Sellers

Video is king on social media in 2025. Platforms like Instagram Reels and TikTok are perfect for short, engaging videos that grab attention. Try filming a quick tour of a listing, a day-in-the-life as a Greenville realtor, or a tip like “3 Things Sellers Need to Know Before Listing in 2025.” Keep it simple—you don’t need fancy equipment, just your phone and a smile.

Videos help sellers feel like they know you before they even meet you. When they’re ready to list, they’ll think of the friendly realtor they saw on Instagram. Just make sure to end your videos with a call to action, like “Message me to talk about selling your home!”

Tip #4: Engage with Your Audience

Social media isn’t a one-way street—it’s about building relationships. If someone comments on your post or sends you a message, reply quickly. If you see a local Greenville group on Facebook talking about real estate, jump in with a helpful comment like, “I’ve been helping sellers in Greenville for years—happy to answer any questions!” The more you engage, the more people will trust you when they’re ready to sell.

But let’s be real: engaging on social media takes time, and following up on leads can be a hassle. That’s where List Bigger can help. While you’re building your social media presence, we’re finding and qualifying sellers for you. We book appointments directly into your calendar, so you can focus on connecting with your audience instead of chasing leads.

How List Bigger Fits In

Social media is a great way to get your name out there, but it’s not always enough to fill your pipeline with listings. That’s where List Bigger comes in. Our 2-step system delivers 1–2 listings a month with zero risk: you don’t pay unless we deliver. We find motivated sellers across the USA, qualify them, and set up meetings, so you can spend less time searching for leads and more time using social media to grow your brand. Whether you’re in Greenville, SC, or anywhere else, we’ve got you covered.

Ready to Boost Your Listings with Social Media?

Social media is a game-changer for realtors in 2025, and now’s the time to start using it to get listings. If you’re ready to take your social media game to the next level—and get 1–2 listings a month without the hassle—let’s talk. I’d love to hop on a 30-minute Zoom call to show you how List Bigger can help. I’ve got slots open next week—how about Monday or Tuesday morning? Book your spot now, and let’s make 2025 your best year yet!

Want to Learn More About Thriving in a High Interest Rate Market?

If you’re looking for more ways to get listings despite high interest rates, check out our post on How to Get Listings in a High Interest Rate Market in 2025. It shares practical strategies to help you succeed in a tough market.

Visit ListBigger.com to learn more and start growing your real estate business today!

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